Want to hear more about the work I've done? 

Please call me at 416-930-3015 or send me a text.


 During the past 12 years, my clients have represented some of the top brands in the media, sports, and digital industries in Canada and the United States.  These clients include:

•    Active for Life

•    B2ten

•    BusinessWeek

•    ESPN

•    Harlequin Enterprises

•    Indigo Books and Music

•    JumpTV.com

•    Square One Prep

•    St. Joseph Media

•    TheStar.com

•    Toronto.com

•    Torstar Corporation

•    Vancouver Organizing Committee

     for the 2010 Olympic and

     Paralympic Winter Games 


Here is what some of my clients have to say about their experience using my consulting services: 

“Working with Sunny Edmunds during the past two years has been a pleasure. She has been instrumental in helping us to develop a new business idea into a viable strategy, providing data-driven insights about the potential market, users, competitors and financial model that we were able to use immediately in making a decision about
moving forward. Her professionalism, creativity, and dedication, coupled with her extensive knowledge of the online sector, were essential in making this stage of the
project a success. I would definitely use Sunny’s services again.”


Doug Knight, President

St. Joseph Media


“Sunny’s ability to quickly orient herself within and understand the complex environment of an Olympic and Paralympic Games Organizing Committee was paramount to her delivery of strategic online business recommendations to our organization. With vast experience in online revenue generation and a sophisticated network of contacts, Sunny’s work was a perfect springboard for the development of our online business strategy.”


Marc Dinsdale, Internet Manager

Vancouver Organizing Committee for the 2010 Olympic
and Paralympic Winter Games (VANOC)


“Sunny’s services provided extremely valuable inputs in the development of our product strategy for both thestar.com and Toronto.com. She seamlessly merged with my executive team to manage a critical market research project that we used to determine the future direction of our websites. Further, in a thorough and matter-of-fact analysis of our competitors, she pinpointed numerous areas of opportunity, many of which we have implemented. Sunny is smart, strategic and great to work with. I would highly
recommend her.”


Pam Laycock, Chief Operating Officer

Torstar Digital


"During the past four years, Sunny Edmunds was instrumental in helping our team develop and launch the Active for Life website and brand across Canada and the United States. As the lead of our partnership and marketing team, Sunny helped us secure and maintain partnerships with key organizations in the private and public sector. Sunny also directed all of our marketing activities to grow site traffic and build brand awareness. Throughout, she provided sound strategic advice and an excellent understanding of our target audience.  I highly recommend Sunny.”


Richard Monette, Publisher / Editor in Chief / CEO

Active for Life / B2ten


“Sunny’s consulting process is highly effective, from her initial, detailed client interview,
to her well-documented (and adhered to) timelines, to her realistic and implementable recommendations. What’s more, her wide-ranging experience — from print to online publishing to e-commerce — and her comfort in managing and presenting to senior executives made working with Sunny both enlightening and enjoyable.”


Judy Sims, Vice President, Digital Media

Toronto Star